50業子

How can organisations adapt their communication to reach diverse, international target groups? How can communication promote inclusivity?

This English-taught master’s programme in Global Communication and Diversity provides you with the knowledge and tools to investigate such questions.

Something for you?

• A unique programme that focuses on linguistic and intercultural dimensions of communication in and by international organisations serving target groups with diverse backgrounds;
• Offering an internship in which you work towards answering a specific communication question or solving a particular communication for an organisation;
• Offering you the opportunity to study on an international campus;
• With room to develop your specific interests in an elective and your thesis project.

What will you learn:

In the Master’s specialisation in Global Communication and Diversity, you’ll learn to operate as an independent communication specialist who can work in and with organisations to develop effective stakeholder communications and communication strategy.

You’ll develop your knowledge base, and the skills and tools needed to design and conduct systematic communication research independently, and to formulate and implement tailor-made recommendations to optimise communication with diverse target groups in and by organisations. You'll explore themes such as the impact of globalisation and diversity on communication (e.g. in marketing and advertising, recruitment communication, corporate communication), the role of intercultural awareness in effective international communication, and the consequences of language choice for effective and inclusive communication with international stakeholders.

In doing so, you'll gain insight into the factors that can affect an organisation's communication with diverse publics and its reputation and performance in international settings.

Career prospects:

Jobs for our graduates can cover a wide range of communication functions, organisational types, and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance) and have made a real effort over the past decades to professionalise communications.

Since the programme focuses on communication in organisational contexts involving target groups with diverse backgrounds, and on communication with international and linguistically or culturally diverse target groups in particular, many graduates have found jobs in organisations outside the Netherlands or with international organisations operating from the Netherlands.

 These include for-profit companies, non-profit organisations, governmental organisations, health institutions, SMEs, start-ups, and multinationals. Many graduates are responsible for the external or internal communications of such organisations.

Possible occupations:

• Communication, marketing or PR consultant
• Marketing and communication specialist
• Manager of communication, marketing and/or PR
• Communications officer, marketing officer or PR officer
• Communications trainer
• Corporate recruiter
• Editor
• (Online) content creator
• (Online) marketeer
• Press officer
• Social media manager