50¶È»Ò

Our BBA specialisation in Sport Business Management, part of the Hospitality Business Administration (HBA) pathway, is for students who are passionate about sport and want to gain management and leadership skills in this expanding and exciting industry.

Your study will focus on business principles in the field of sport, an area that is growing in its importance and impact nationally and globally. The sports industry employs hundreds of thousands of people worldwide, providing graduate career opportunities in a wide range of sports-related businesses and organisations.

Combining practical experience with academic study will help fully equip you with a broad understanding of the international and commercial aspects of the sport business industry. You will gain the business management and leadership skills that employers have told us they are looking for in our students.

Course Content:

You will experience a dynamic blend of academic study, practical application, research, and hands-on experience via your placement. This balance of knowledge and practical skills is designed to prepare you for career success in this fast-paced and growing industry.

In your first year, you will be introduced to the components of sports business management and the impacts of sports policy, finance and economics on effective sports management. In your second year, you will develop project management skills and analyse the role of management for the successful organisation of sport. In the final year, you will investigate the roles of marketing and strategy in sports business management and undertake an extended piece of research.

Alongside the broad BBA modules, and modules specific to the HBA pathway, you will follow specific Sport Business Management modules.

Career Prospects:

Sport is one of the few sectors experiencing economic growth both in the Netherlands and globally. Sport business management students will gain in-depth knowledge of business principles and how they are applied in this thriving industry, opening up a wide variety of career paths with a bright employment outlook.

Optional modules enable you to tailor your degree to suit your interests and personal career goals, whether they exist in marketing, sales, planning, sports events management, facility management or sports administration. Your placement will give you hands-on experience to acquire the skills that will help you stand out to potential employers and give you a competitive edge in the jobs market.

Careers exist with various organisations including professional sports clubs, sports governing bodies, health and leisure clubs, sports public agencies, sports community recreation departments, sporting goods companies, sports marketing agencies, sports events organisers and athletic service organisations.

An BBA bachelor's degree in sports business management from Wittenborg University of Applied Sciences will enable you to turn your passion for sport into an exciting career and our employability hub and careers service will be there to offer support and advice.