50業子

The Bachelor of Arts in Journalism and Media Studies offers a modern and interdisciplinary education combining a standard journalism curriculum with courses in media and film studies, with a focus on marketing and public relations. Graduates receive a globally recognized degree, accredited in the US and EU, and earn it in three years instead of four.

About the program:

This concentration focuses on developing skills needed for success in PR & Marketing. You will learn to use the power of sophisticated written and spoken language as well as digital marketing tools. The Public Relations and Marketing concentration provides students with expertise in the increasingly multidisciplinary world of advertising and PR in media.

While capitalizing on the students’ capabilities in content creation and media analysis acquired in their Journalism major subjects, the concentration broadens the students´ ability to formulate a marketing and PR strategy based on market research, create unified branding which will communicate a desirable image to the stakeholders and share it across a full variety of both traditional and digital media platforms.

The modules lead students to develop analytical and business skills that allow them to evaluate the reach and impact of their campaigns.  

Prague was at the crossroads of a divided Europe during the Cold War, and now instead the city has become an open and welcoming cosmopolitan capital in New Europe for all nationalities with a number of domestic (in English-language or in Czech)  and international media organizations based here. AAU’s student body includes students from many countries across Europe and Euroasia, the Americas, the Middle East, etc. with an equally diverse faculty with various areas of substantial expertise.  

Learning Outcomes:

Graduates of the B.A. in Journalism and Media Studies: Public Relations and Marketing can expect to:

• Have theoretical, methodological and conceptual knowledge of the field of journalism and communications, complemented by interdisciplinary knowledge of political, economic, social and humanities disciplines.
• Have the following capabilities and skills:
  a. seek out, evaluate the reliability of, and work with information,
  b. work in traditional and new digital media in an online work environment,
  c. master the fundamentals of economic, cultural and investigative reporting,
  d. public speaking and moderating,
  e. intercultural communication.
• Possess the following competencies: work independently and in teams, including international teams, coordinate team activities to achieve set goals, communicate findings, problems and solutions to the domestic and international public in English in both written and verbal form, and persistently pursue their own professional development

Career Prospects:

AAU graduates thrive in multinational environments and are able to communicate professionally in English to international audiences. As a graduate of this degree program, you will be well-equipped to continue your studies or pursue a global career in areas such as:

• Various forms of print and web media 
• Cultural Management
• Reporting or Diplomacy
• Humanitarian Government and Nonprofit Organizations
• Education
• Social research
• Publishing

Interesting internship opportunities for AAU journalism students: Prague Morning, Radio Free Europe, expats.cz, Project  Syndicate, Havas.