50業子

You will be able to design advertising campaigns, organise events that leave a lasting impression, use emerging technologies such as AI and master the most up-to-date strategies for promoting brands and products.  

The Degree in Marketing, Events and Entertainment is the only degree in Spain that integrates two of the most dynamic and promising areas:

• Companies and organizations in the events and entertainment sector need professionals with a technological, innovative, creative and entrepreneurial profile.                                                                                                      
• Marketing, communication and content with a high demand for candidates with higher university education. 
  Develop your creativity, generate impact and make a difference in the marketing, events and entertainment industry!

Develop your creativity, generate impact and make a difference in the marketing, events and entertainment industry!

What makes this CETT-UB Degree different?

• Innovation and adaptation: This degree is the only one in Spain that combines marketing, events and entertainment in a single programme. It offers comprehensive and modern training that responds to the dynamic needs of the market, preparing students to excel in various professional areas.
• Challenge Based Learning (CBL): The training focuses on solving real problems in companies in the sector. You will foster critical thinking, creativity and the ability to apply theoretical knowledge to practical situations. You will participate in real projects with mentoring and learn from working professionals.
• Theory and practice: The degree combines theoretical classes with practical work experience in companies, facilitating job placement and the direct application of the knowledge acquired in the classroom. You will have the opportunity to put your skills into practice in real environments.
• Personalisation and diversification: The degree offers two specialised itineraries, Growth Marketing Management and Event & Entertainment Project Management. You will be able to focus on the areas that interest you most and develop advanced skills in each field. 

A degree with multiple options:

Specialisation itineraries of the degree

• Growth Marketing Management: specialise in emerging marketing strategies, learn to understand the consumer, generate brand identity and personalised customer experiences, and employ advanced technologies.        
• Event & Entertainment Project Management: delve into event management, communication and loyalty strategies, the use of technological tools, targeted marketing and the creation of unique experiences.