50業子

Organising concerts, developing artists, supervising bands: if that’s your dream, you’re in the right place in the Master’s degree programme Music Management.

A particular focus at Macromedia University is on digital developments such as streaming and social media.

Music Management modules:

• Artist management and music marketing: How is an artist’s image strategically built up and continuously developed? You will learn this and more in this module.
• Music production: A look at the future of the industry: How will artificial intelligence, algorithms and big data affect music production?
• Social media management: This module is all about social networks: How should artists’ accounts on Facebook, Twitter, Instagram and co. be designed?

Your First Step into the Music Business:

If your heart beats for music, you are in good hands at Macromedia University of Applied Sciences. The Master’s in Music Management at the Berlin campus will provide you with sound specialist knowledge in the areas of artist promotion, music marketing and cultural management. The course continually takes into account the upheaval in the industry that was triggered by the digital transformation a good 20 years ago:

You will learn about the enormous influence that streaming platforms such as Spotify and YouTube have on music management today and why live experiences have become more important as a source of income for musicians.  

Advantages at Macromedia University:

• State-recognised and accredited degree: Degree programmes are accredited and state-recognised, ensuring that you benefit from excellent teaching.
• Renowned partners: Our exclusive partnerships allow you to learn from industry insiders and to establish valuable contacts with potential employers.
• Experienced professors: You will be taught by top-class professors who have a proven track record in both business and academia.