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Business Analytics is a two-year international Master's programme that incorporates both theoretical knowledge and practical skills in data-driven analytics.

Studies combine business and technology in a unique way, and according to your study path, you can work as a business or information analyst or data engineer.

Students have a choice of three degree-specific study paths:

• Business Analyst: A business analyst graduate will understand data acquisition and management and demonstrate how to deploy information for business development end execution,  optimisation and decision-making.
• Data Engineer: A data engineer graduate will be able to manage the gathering, organisation and mining of data. The graduate will know how to acquire and manipulate data for development, optimisation and deployment.
• Information Analyst: An information analyst graduate will understand data acquisition and management and demonstrate how to develop, deploy and make use of information systems for understanding and improving processes and organisational dynamics.

Top reasons to study Business Analytics:

• Programme is provided by AACSB-accredited Oulu Business School.
• The University of Oulu is world-renowned for its research excellence in AI, data analysis and communications technologies.
• Learn to understand both business and technology via the unique and multidisciplinary approach of the programme.
• Get exposed to real business analytics cases in technology-intensive realm.
• Develop practical skills in analytics with real-life examples and hands-on training with the tools.

Career opportunities:

The graduates can work both as individual business analysis and development experts and act as competent members in analytics teams of small and medium-size companies, public organizations and global corporations.

Entrepreneurship is also a realistic opportunity for the graduates, based on the combined skills that they acquire in the program and the rapidly growing needs for data-driven business analytics services and solutions.

Analytics experts are in very high demand globally, and Business Analytics graduates can start building international careers, having both the scientific knowledge and the hands-on skills.