50業子

The Bachelor of Arts in Strategic Communication (BA) provides you with the skills and knowledge for leadership positions in advertising, public relations, promotions, campaigns, corporate communication and more.

The program combines knowledge management, public relations, problem-solving, negotiation, leadership, persuasion, media literacy, communication theory, corporate and crisis communication, promotions and communication campaigns that graduates can apply in workforce situations.

By the end of the program, you will be proficient in strategic writing and message creation, research, audience analysis, persuasion and new skills as you undertake a career in nearly any industry in which organizations need to create communication strategies.

Learning Outcomes:

Students who complete this program will be able to:

• Apply the acquired knowledge, skills and research methods to the completion of an original thesis in strategic communication.
• Gain exposure to global connectivity and interactivity through the exploration of corporate, social and political environments across borders.
• Apply current communication and media technologies to address clients’ problems related to advocacy and/or reputation management.
• Demonstrate knowledge of the fundamental theories and ethical best practices of strategic communication.

Programme Overview:

WVPU’s Bachelor of Arts in Strategic Communication program thoroughly examines the communicative practices within and among organizations and their constituencies. Students undergo a rigorous program of scholarly training that prepares them to carry out requisite levels of research and proceed into more advanced studies.

Students learn how to apply theoretical knowledge in written and oral demonstrations and build a professional toolkit preparing them to understand the nuances of digital media literacies, both as a producer and as a consumer of media texts.

Students also acquire advanced knowledge and develop skills and competencies in public relations, advertising, media studies and speech communication, as well as knowledge management, negotiation, leadership, persuasion, corporate and crisis communication, promotions and communication campaigns.

Through exposure to and participation in faculty research, as well as interaction with an array of experts and prominent external lecturers, students gain valuable insight into how to use strategic writing and message creation, research, audience analysis, persuasion and social media skills to create communication strategies. They learn to work independently and how to collaborate with others on constructing and communicating strategically important messages in a professionally sound and ethical manner, in line with WVPU’s profile and objectives.