50業子

Event management is a growing and dynamic profession that allows you to mastermind everything from a small business conference to a major music festival. A degree in Business Administration specialised in Event Management will introduce you to this exciting industry.

At Wittenborg University of Applied Sciences all students in the BBA Hospitality Business Administration pathway complete a series of broad business modules to complement their chosen specialisations. Those who follow the Event Management pathway are schooled in the academic study of event management and the practical development of management skills.

Although event studies is a relatively young academic subject, the HBA-programme in Event Management at Wittenborg is informed by ongoing research to ensure that the content of the course reflects contemporary issues and debates in the events industry. This includes questions such as how technology continues to impact the industry. Teaching is underpinned by our academic team’s expertise and first-hand experience of the sector.

Course Content:

With a combination of theoretical and practical modules, the IBA in Event Management will equip you with the knowledge and skills needed to professionally manage events in a variety of sectors.

The syllabus is informed by the idea that event managers have a range of creative and technical responsibilities that can shift with each project and the fact that they are in charge of research, planning as well as overseeing execution, often in minute detail.

The IBA in Event Management will take either three or four years to complete, depending on your academic progress and drive. The compulsory work placement module offers you a great opportunity to gain first-hand experience in the field which will improve your employment prospects following graduation.

Core modules include:

• Event Operations and Project Planning
• Event Marketing and Communication
• Market Research in International Events
• Media Technology (Events Management)
• Corporate Entrepreneurship
• Final Project

Career Prospects:

There are a number of opportunities for graduates looking to build a career in event management. In addition to a salary, some companies will even award their employees with commissions for a job well done.

• Charity organisations – Working for charity organisations that arrange funding and other events to promote their work is considered a good learning ground for those wishing to enter the events industry. 
• Conference organisers – Conferences have become a lucrative part of the event management industry, not only for the private sector with its different service providers, but also for the public sector as cities vie to host big, international conferences. In both sectors opportunities resides for young, eager graduates wishing to learn the tricks of the trade.
• Marketing and Event Manager
• Exhibition Coordinator
• Facility and Venue Manager
• Event Administrator
• Conference manager
• Banqueting Manager
• Producer in an event organisation
• Wedding planner
• Public relations manager

Do keep in mind that the event industry does not only consist of event managers and their assistants. There are also plenty or supporting personnel which on the surface look like their roles have nothing to do with the event industry yet they play a crucial role, such as IT experts, product developers and financial managers.