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The Bachelor’s Degree in Corporate Communication and Public Relations equips students with the skills to manage both internal and external communication across all areas of businesses and organizations.

The program offers a comprehensive set of competencies, ranging from marketing and business management to sociology and psychology. These tools help students understand how companies operate, grasp social and market dynamics, and effectively engage with the media.

Teaching is highly interactive, combining lectures with case study discussions, practical exercises, and workshops, often featuring industry professionals.

Main Topics:

The program offers a multidisciplinary education that blends theory and practice, allowing students to develop skills in various fields such as marketing, corporate communication and public relations, business management, psychology, and sociology.

Special emphasis is placed on the development of:

• Digital skills, essential in today’s media landscape
• Foreign language proficiency and intercultural competence, to navigate the globalized nature of communication processes
• Personal communication abilities, such as professional writing

The course is taught through a highly integrated approach that combines lectures, business case discussions, hands-on exercises, and practical workshops.

Dual Degree:

This program offers an outstanding international education. Students enrolled in the second year have the opportunity to earn a double degree thanks to partnerships with Dublin Business School (Ireland) or Royal Roads University (Canada).

Upon returning, students must complete their thesis at IULM in order to obtain the Italian degree.

Career Opportunities:

The Bachelor’s Degree in Corporate Communication and Public Relations prepares professionals to work in corporate and product communication across a variety of sectors, including consumer goods, retail, services, fashion, culture, sports, entertainment, and non-profit.

Potential career opportunities include:

• Internal Communications Manager
• Product Manager
• Brand Manager
• Account Executive
• Social Media Manager
• Event Manager
• Media Relations Officer