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An innovative Master’s degree in course, entirely English taught, which is aimed at graduates who are eager to learn and to eventually join an international community, where they could be occupying managerial positions in the travel, hospitality, and tourism industry.

In cooperation with University of Central Florida, the IULM Master’s degree course in Hospitality and Tourism Management allows students to attend their second year abroad in the United States.

At the end of the first year, students can choose to complete their studies at IULM University in Milan or they can choose the programme in the United States, at the University of Central Florida.

Areas of study:

• Hospitality and Tourism Mangement (UCF) at University of Central Florida in Orlando, US
  At the end of their studies, students can gain a dual degree, both Italian and American (M.Sc.), which enables students to apply for important roles in international companies. Upon graduation, the students at UCF obtain the eligibility to work for 12 months in the USA.
• Digital Technologies and Data for Tourism and Creative Industries at Università IULM – Milan, Italy
  The course aims to transfer theoretical-methodological knowledge and skills to: exploit the potential of new digital technologies and big data for the personalization of services and innovation of the customer experience; optimize business decisions and performance through the strategic use of data. Within this address it will also be possible to obtain the Certification in Hotel Industry Analytics (CHIA).
• Sustainable Destinations Management and Communication at Università IULM – Milan, Italy
  The course aims to transfer skills for the valorization of territories, for the innovation of the local offer, and for the sustainable management of destinations. Students will also learn the tools necessary to structure and manage the communication strategies of destinations and of their offer system, with particular attention to the issues of place branding, event marketing and territorial innovation.

Innovative teaching mix:

The course is characterized by an innovative teaching mix that include 10% distance learning, 20% traditional lessons, and 70% hands-on practice and training in a company.

The Faculty is made up of outstanding professionals from the major schools of hospitality, and senior managers from leading companies within the tourism industry.

Career Opportunities: 

The competencies enable students to cover high responsibility roles in the enhancement and promotion of touristic destinations, or in the management of companies operating in different touristic sectors. Some examples: Territory Marketing Manager, PR and Corporate Communication Manager, Business Development Manager, International Sales Manager, Revenue Manager, Marketing & Communication Manager for companies operating in the tourism industry, Convention Bureau Manager, Event Manager, or Hotel Manager.

One year after graduation, 86.2% of graduates in Hospitality and Tourism Management are well integrated into the workforce (AlmaLaurea Report 2024).