50度灰

A Master’s Degree Program for those who want to become key players in the world of marketing and brand communication, and make a real impact in a dynamic, competitive, and constantly evolving industry.

Today, doing marketing means being present in the consumer’s mind with your brand, engaging in online conversations, and securing visibility for your products across both physical and digital sales networks.

The English-taught program in Marketing, Consumer Behaviour and Communication expands opportunities for international students and for those aiming to pursue a career in global contexts.

This course will equip students with the skills needed to work in marketing and brand communication. 

Main Topics:

The Master’s Degree Program in Marketing, Consumer Behaviour and Communication offers a comprehensive curriculum through a single, integrated track that seamlessly combines three key areas: Retail Management, Brand Management, and Digital Marketing Management. This distinctive structure provides students with a holistic understanding and a versatile skill set, effectively preparing them for dynamic roles in the marketing landscape.

Throughout the program, students engage in classroom lectures, hands-on workshops, and internships with partner companies, offering a rich blend of theoretical knowledge and practical experience. This integrated approach ensures that graduates emerge as well-rounded marketing professionals, ready to thrive in a variety of industry roles.

Career Opportunities:

The Master’s Degree in Marketing, Consumer and Communication equips students with the skills needed to take on strategic roles in marketing and corporate communication, both in Italy and abroad.

Possible career opportunities include:

• Brand Manager
• Product Manager
• Retail Manager
• Digital Marketing Manager
• Trade Marketing Manager
• Category Manager