50業子

Bachelor of Business Administration students complete a series of broad marketing modules. Those students who choose the pathway MCI with the specialisation in Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation.

Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organisations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organisation communicates its messages, both internally and externally.

Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy.

Marketing & Communication deals with branding, imaging, house style, and also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the forefront of Business Administration!

Course Content:

The bachelor of business administration MCI pathway, with specialisation in Marketing & Communication is aimed at developing the skills and competencies that a modern Marketing and Public Relations Officer requires.

Students are introduced to modules such as 'Mass Communication', 'Public Relations' and 'Company Branding', also areas of marketing such as 'Marketing Research', 'Niche Marketing' and 'E-Presence'.

During their final year, students will be asked to design a company communication plan, or a marketing strategy as part of a business plan.

Career Prospects:

All graduates of the BBA MCI pathway are able to continue their studies with a Master of Science programme, such as the MBM in Digital Marketing & Communication. Wittenborg graduates always receive a €3,000 scholarship for the Wittenborg MSc programmes.

Marketing and communications specialists are required in every company in every industry, so the career potential is unlimited.

Career opportunities could include fields such as:

• Market Research
• Brand Management
• Advertising
• Promotions
• Public Relations
• Crisis Management
• Consultancy
• Social Media Management
• GoogleAds Management
• NGO ICT departments
• Charities
• Local Government Communication Departments

Many Wittenborg graduates have found direct employment in small-sized marketing and communication companies, and some have started their own agencies. These students understand that developing marketing and internal and external communication strategies for companies can be extremely lucrative, specialised work, and that success is often found in made-to-measure solutions.

Graduates have also found careers in non-profit and government organisations, working in areas such as public relations and international communication.